Make YOUR work louder.
Stop waiting to be discovered.
12 months of producing strategy, resources and live support to get your work in front of the festivals and venues it belongs with.
INAUGRAL INTAKE • STARTS 16 NOVEMBER 2026
COURSE BOOKINGS CLOSE 13 NOVEMBER 2026
POPP Louder gives you everything it takes to get your work programmed, and more of it than you’d expect. More time, more resources, and live support that sticks around for the whole year.
It covers how presenters decide, what they need to see before they say yes, what goes in the first email, how to handle the meeting and the foyer, and how to follow up without feeling like a nuisance. Then it covers what to do when it’s a yes.
WHO IS THIS FOR?
THE SELF-PRODUCING ARTIST
You’ve made the work and maybe toured it at home. Now you need the producing strategy to get it in front of presenters, overseas or at the next level up, without losing your mind or your money.
THE ORGANISATION WITH WORK TO MOVE
You’ve got something ambitious on your slate, and a team that needs the know-how to get it booked. POPP Louder levels everyone up at once.
ANYONE HEADING TO A MARKET
Edinburgh, APAM, CINARS, ISPA. If presenters will be in the room, you’ll arrive with relationships already warm.
WHAT’S INSIDE?
Four modules. Big expertise.
Your specific project. Our proven strategy.
Setting the Stage
Why you’re moving your work, what’s in the way, how presenters decide, and the 10 people worth knowing.
YOUR DOCUMENTS
The info pack, the archival recording, the tech spec and your price, with Escalate, It’s a Secret! and Otto & Astrid as working examples.
COMMUNICATING WITH PRESENTERS
The first email, the first meeting and the foyer.
THE FOLLOW-UP
Your tracker, your follow-up rhythm, the three objections you’ll hear most, and landing the yes.
“My performance company would not be where it is today without pivotal guidance from Lauren during a critical point in my first year as a Director in the Arts and Entertainment sector.
Upon premiering my first full length show, my company generated fast momentum which came along with big questions that I didn’t yet have the answers to. By connecting with Lauren, my company was empowered to continue blazing an exciting path with reputable knowledge and reliable, ongoing support.
Lauren upholds a unique combination of rich industry knowledge, deep compassion for artists and outstanding support of the performance industry as a whole. It is rare to find industry professionals with such a beautiful blend of empathy and knowledge, which are qualities I always experience at their utmost when connecting with Lauren.”
AMANDA LEE — SOUND OF CIRCUS
WHAT YOU GET ACCESS TO
FORMAT — Four modules, 32 short lessons, plus worksheets, videos, samples and even templates for every step that you need.
LIVE Q&A — A 60-minute live Q&A with Lauren, every two months.
COMMUNITY — Access to a Community WhatsApp group where you can share, discuss, ask questions and bounce ideas as you work through the content.
ACCESS — Twelve months. Full access to the course, the resource library, and every live Q&A sessions across the year.
INVESTMENT
$2,498 + GST, one-off payment.
HOW IT RUNS
You get twelve months of access and set your own pace. Pick a pathway when you sign-up and the course will meet you where you need to start and progress.
FAST TRACK
You’ve got work to sell now.
One module a week, with your first emails out in week three.
STEADY [RECOMMENDED]
You want this to become how you work. One module a fortnight, then the tracker becomes a monthly ritual.
LONG RUNWAY
You’ve got an event 12 months out.
Everything works back from that date.
RemeMber … YOU WON’T BE DOING THIS ALONE
A live Zoom Q&A every other month.
Short video check-ins that keep you moving between calls
Regular accountability emails
Access to Community Chat at anytime.
WHY THIS WORKS
We exist in the badlands beyond genre.
Fifteen years producing the impossible — negotiated directly with Disney USA when Australia said no, activated air space above the Sydney Harbour Bridge for 50,000 people, rebuilt a season out of hurricane wreckage. Sydney Opera House calls us first when they want to do something nobody else will attempt. We put first money in when other producers wait for a committee to agree it’s safe.
That’s not a sales pitch for this program.
It’s the reason the strategy inside it works.
“La Jolla Playhouse has worked with Parrot Ox on two projects this year (The Unfair Advantage and Burnout Paradise).
Both were artistically and critically successful thanks in large part to the guidance and leadership of the Parrot Ox team. They are collaborative, resourceful, responsive and a joy to work with. They understand practical challenges like space limitations and resource constraints and worked alongside us to problem solve. I would excitedly work with them again!”
MIA FIORELLA — LA JOLLA PLAYHOUSE
THE inaugural DETAILS
10 places
Doors close Friday 13 November 2026
The course starts Monday 16 November 2026
12 months’ access
Add-ons included: So You Want To Go To Edinburgh workbook, the Parrot Ox Edinburgh Fringe Guide, the POPP Strategy Workbook and the POPP Presenters Presentation Workbook
INVESTMENT
$2,498 + GST, one-off payment.
Click HERE to review the Terms & Conditions applicable to this course.
WHY INAUGURAL
You’re the first room. You get the best price this will ever be, a small group on the live calls, and a hand in shaping what comes next.
Frequently asked questions
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Just sign up. This isn't application-gated — if the work exists and you're ready to put the strategy into practice, it's yours.
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This is built around work that already exists — something made, and ideally already in front of an audience. If yours is still taking shape, save this for when it is. The strategy only makes sense once there's a show to apply it to.
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No. We work across every genre — theatre, dance, interdisciplinary, music theatre. We exist in the badlands beyond genre. If it's bold and makes people feel something, this applies to it.
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No. Producers and organisations from anywhere are welcome. Presenter strategy doesn't stop at a border, and neither does this.
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Sixty minutes, live, every two months, with Lauren. Bring your presenter info doc, your budget, your stuck point — it's working time on your actual project, not a general Q&A.
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A producer relationship can run a year or more before you're even in a season together, on top of fees and commission. This gives you the same strategic thinking behind every show we produce — for a fraction of the cost, with direct access to ask about your specific project every two months for a year.
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The lessons are, so they fit around your life. The Q&A’s sessions are live, and it’s where the real conversations happen.
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Recordings go up on your dashboard.
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It’s self-paced for 12 months. The pathways are suggestions, not deadlines.
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Click HERE To review all T&C’s